How Ghelani Studios Transformed the Stage Door Experience at Musical Con with Instant Event Photography and On-Site Photo Printing

Enhancing the Fan Experience at Musical Con with Instant Photography

Musical Con is a one-of-a-kind event dedicated to celebrating the world of musical theatre. Held annually at the iconic ExCeL London, this convention gathers theatre enthusiasts from across the UK and beyond to indulge in the magic of musical theatre. The event offers a unique opportunity for fans to immerse themselves in the world of musicals through live performances, meet-and-greet sessions with stars from the West End and Broadway, workshops, panels, and a host of other interactive activities, including our favourite lip sync battle! It's a celebration where the passion for musical theatre takes centre stage, creating unforgettable experiences for attendees. The convention is hosted by the 'Mother of Con' the incredibly talented Shanay Holmes. Shanay is an acclaimed British actor, singer and songwriter and stars as Nancy in a spectacular new production of Oliver! at Chichester Festival Theatre for Summer 2024.

Watch Our Service in Action

Curious to see how our service works in real time? Check out our 60-second video showcasing our instant event photography service in action at Musical Con. Witness firsthand how we help make events unforgettable with our on-site photo printing and instant photography solutions.

What the Client Wanted: A Seamless Stage Door Experience

The organisers of Musical Con wanted to create an unforgettable experience for fans by introducing the  ‘Stage Door Experience.’ This special feature at the convention was created to allow fans of musical theatre to engage with their favourite stars in a truly memorable way. At the heart of this experience was the opportunity for fans to meet and interact with beloved West End and Broadway performers, collect personalised autographs, and, most importantly, capture these cherished moments through professional photography.

Understanding the significance of these encounters, the organisers wanted to ensure that each fan left with a lasting memento of their experience. The goal was to provide not just a printed photo, but also a digital version that could be shared instantly on social media, allowing attendees to relive the magic and share it with friends and fellow theatre enthusiasts.

To bring this vision to life, the organisers needed a photography service capable of handling the demands of a high-traffic event like Musical Con. They required a solution that could manage the large volume of meet-and-greet sessions smoothly and efficiently, without compromising on the quality of the photos or the speed of delivery. The challenge was to ensure that every attendee received a professional-quality photograph within moments of their interaction with the stars, all while maintaining a seamless and enjoyable experience for both the fans and the performers.

The organisers turned to Ghelani Studios to deliver this high-calibre service, knowing that our expertise in instant on-site photo printing would meet their needs. We were tasked with capturing these priceless moments and delivering high-quality, branded photos that fans could immediately take home as a keepsake, as well as providing digital copies that could be shared across social media.

Delivering Unforgettable Moments: Our Role at Musical Con 2022 and 2023

Ghelani Studios was honoured to be entrusted with the responsibility of managing the 'Stage Door Experience' at Musical Con. Our team of skilled photographers oversaw two meet-and-greet areas running simultaneously, each hosting different actors throughout the two-day event. Fans, who had purchased tickets for these exclusive encounters, eagerly awaited their turn to meet their beloved stars, and our team was there to capture every special moment with precision and professionalism.

Smart Analytics and Data Capture: Leveraging Insights for Future Engagement

We offered a digital component to our service. At our photo-sharing stations, guests could enter their email addresses and receive a digital copy of their photo in their inboxes within moments. This digital version was perfect for sharing on social media, helping attendees to broadcast their experience instantly and extending the reach of the event far beyond the physical venue. The ability to share these memories online not only delighted the guests but also provided invaluable exposure for Musical Con.

The emails entered into the sharing station were captured for data collection purposes and were done so within GDPR guidelines. This enabled us to export all the data after the event and share it with our client, who could then remarket future events they were planning on running. We were able to produce a full set of analytics after the event and report on how many people were seen, the number of photos printed and delivered, and more.

The Benefits of Instant Event Photography for Large Conventions

1. Instant Photo Printing On-Site: Our instant photo printing service ensured that guests received their printed photos within seconds, creating an immediate and tangible keepsake of their experience. The quick turnaround time was particularly beneficial in an event setting where speed and efficiency are crucial.
2. Branded Photos and Custom Wallets: Each photo was meticulously branded with the event logo and presented in a custom-designed photo wallet. This added a professional touch, enhancing the perceived value of the keepsake and providing a consistent branding opportunity that resonated with attendees long after the event concluded.
3. Digital Copies for Social Sharing: In today’s digital age, the ability to instantly share experiences online is invaluable. Our service included digital copies of the photos sent directly to guests via email, enabling them to share their memories on social media platforms within moments. This feature not only enriched the guest experience but also amplified the event’s online presence, creating a buzz that extended far beyond the event itself.
4. Smart Analytics and Data Capture: Beyond photography, our service offered a strategic advantage through smart analytics and data capture. The email addresses entered at our photo-sharing stations were securely captured in compliance with GDPR guidelines. This data was later exported and shared with the event organisers, providing them with a wealth of information for future marketing efforts. The analytics we provided included the number of guests served, the volume of photos printed, and the engagement levels, offering valuable insights into the event's success.
5. Efficient and Professional Service: Our ability to handle large crowds with ease sets us apart. With the capability to produce over 500 prints per hour, we ensured that the photography process was smooth and efficient, contributing to the overall positive experience for attendees. Our professional photographers were adept at managing high-pressure environments, ensuring that every guest felt valued and had their moment captured perfectly.
6. Versatility in Events: From Musical Con to Corporate Events: While our service was a perfect match for Musical Con, its versatility makes it suitable for a wide range of events. From brand activations and corporate events to exhibitions, award ceremonies, and social gatherings, our instant event photography service adds value by enhancing the guest experience, providing memorable keepsakes, and offering powerful branding opportunities.

Rebooked for 2024: Continuing Our Partnership with Musical Con

The feedback from both attendees and event organisers was overwhelmingly positive. Guests appreciated the high-quality photos and the swift service, while the organisers valued the branding opportunities and the seamless integration of photography into the event experience. Our efficient service, attention to detail, and ability to handle large volumes of guests were particularly praised. As a result of this success, we are delighted to announce that Ghelani Studios has been rebooked to manage the photography at Musical Con for the third consecutive year in 2024. We are excited to continue our partnership and look forward to capturing more magical moments at next year's event.

Looking Ahead: Why Instant Event Photography is Essential for Your Next Event

Instant event photography is more than just taking pictures – it’s about creating an experience. Whether you’re hosting a corporate event, a brand activation, or a convention like Musical Con, offering instant photography adds a layer of engagement and excitement for your attendees. The ability to provide guests with a branded, tangible keepsake that they can take home immediately, coupled with a digital version for easy sharing, elevates the overall event experience. Moreover, the data and analytics gathered through our service offer valuable insights that can drive future marketing and event planning efforts.

At Ghelani Studios, we pride ourselves on delivering professional, high-quality photography services tailored to meet the specific needs of your event. Our instant event photography service is designed to enhance the guest experience, boost your event’s visibility, and provide you with the tools to engage with your audience long after the event has ended.

Learn More

Ready to elevate your next event with our instant photo printing service? Visit our dedicated page for event photography with photo printing on-site at https://www.ghelanistudios.com/print-on-site-events to learn more about how we can bring this service to your upcoming event. Whether it’s a corporate gathering, brand activation, or social event, our professional team is ready to capture, print, and share your guests' special moments.

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